Mariana Barba Vega

Mariana Barba Vega is an experienced professional in eCommerce and media strategy, currently serving as Associate Manager de Ecommerce México at SC Johnson since February 2022, where responsibilities include developing and implementing media and performance strategies. Prior to this role, Mariana held the position of Head of Media at Bahía, leading media planning and strategy from October 2019 to February 2022. Mariana's expertise spans various roles such as Media Director and Media and Performance Manager at Isobar Mexico, where strategic planning and business solutions were central. Mariana's earlier career included roles at Bizarro Media as a contributor to music and entertainment, a Media Analyst & Optimization at Virket Holding, and communication roles at Algo en Común, ACMOS in Italy, and Alianza con la Biosfera "Alibio." Mariana holds a degree in Communication and Digital Media from Tecnológico de Monterrey and has also studied at Simon Fraser University.