Donatella Allegretti

Donatella Allegretti is an accomplished Social Media & Digital Advertising Manager with extensive experience in the digital marketing field. Currently employed at Scai Comunicazione since February 2013, Donatella plays a pivotal role in crafting communication strategies that blend digital innovation with a human touch. As the founder of Purple Sheep, Donatella continues to drive creative initiatives while simultaneously serving as the Digital Advertising Manager at Verso Wearable, which focuses on cutting-edge interactive technology. Previous roles include managing social media and digital advertising for notable events such as the Pollino Music Festival and the HEROES festival. Donatella's educational background includes a Master's in Social Media and Web Marketing from ILAS, alongside training in web design and brand communication.