Haley Wiaz

Haley Wiaz has a diverse background in marketing and media, with experience in digital strategy and activation, programmatic trading, social activation, and advertising sales. Haley started their career as a Camp Counselor and Dance Teacher Assistant, gaining experience in leadership and communication. Haley then moved into internships and roles in marketing and events, including a Marketing & Events Intern position. Haley later joined Starcom as a Media Associate and progressed to the role of Senior Associate, where they played a key role in onboarding and managing client campaigns. Haley also worked as a Marketing Assistant at Baby Paper and as a Programmatic Trader at GRP Media, demonstrating their expertise in programmatic planning and audience strategy. Most recently, Haley worked at Scale Marketing as an Associate Director, focusing on digital strategy and activation. Through their various roles, Haley has developed strong skills in campaign planning, optimization, reporting, and client servicing across multiple platforms.

Haley Wiaz completed their Bachelor's degree in Strategic Communication with a minor in Economics at The University of Kansas from 2013 to 2017. Prior to that, they attended Adlai E. Stevenson High School from 2009 to 2013, although no specific degree or field of study is mentioned. Additionally, Haley has obtained several certifications, including Marketing Attribution and Mix Modeling from LinkedIn in December 2022, Yahoo Advanced TV Certification from Yahoo in August 2022, Scaling Up - Sponsored By Scale Marketing from Eleview Consulting in July 2022, and Teads Ad Manager Certification from Teads in May 2020.