Joe Ginex is a skilled professional in paid search marketing with extensive experience spanning over a decade. Currently serving as the Paid Search Lead at Scale Marketing since December 2019, Joe manages SEM strategies and teams, showcasing expertise in integrating Ecommerce into media channels and expanding SEM programs. Prior roles include Associate Director of Paid Search at Digitas North America, where Joe led a team overseeing SEM for appliance brands and established strong client relationships. At Mindshare, Joe held progressively responsible positions, including Senior Manager and Manager of Paid Search, managing teams and executing cross-channel integration for multiple brands. Joe holds a Bachelor of Science degree in Earth Systems and Environmental Sciences from the University of Illinois Urbana-Champaign.
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