Naama Mor Ostreicher

Naama Mor Ostreicher is an experienced analytics and eCommerce professional, currently serving as Head of Analytics & eCommerce at Scale Media since December 2018, where responsibilities include leading the data analytics and CRO teams, optimizing conversion rates, and enhancing online user experience. Previous roles at Scale Media include Director of Analytics & e-Commerce and Senior Data & Analytics Manager, with a focus on A/B testing, collaboration with marketing teams, and managing the company’s online BI tool. Naama’s background spans various roles in analytics and marketing at organizations like Plarium, 888holdings, Perion, and Playtech, demonstrating expertise in customer segmentation, performance measurement, and strategic marketing initiatives. Educational qualifications include an MBA in Marketing and Strategy from Tel Aviv University and a BA in Economics & Management from Ben-Gurion University of the Negev.