Florence Broderick

Florence Broderick is a seasoned marketing and revenue professional, currently serving as Chief Revenue Officer at General Index since June 2024, where commodity prices are delivered based on algorithmic data analysis. Broderick is also a member of Pavilion, an international community for sales and marketing leaders. Previously, Broderick held key roles such as Chief Marketing Officer at V7, promoting AI solutions for major corporations, and Chief Marketing Officer at CARTO, overseeing global marketing strategies. Experience includes significant tenure at Telefónica as Global Head of Marketing, where Broderick launched the global Big Data B2B brand, LUCA, and engaged in various marketing roles throughout a distinguished career beginning with a Digital Marketing Internship at Startupbootcamp. Educational qualifications include a degree in Languages and Contemporary European Studies from the University of Southampton.