Michael Herrera

Michael Herrera is a Digital Marketing Analyst with extensive experience in data analytics across various organizations, currently working at SCAN since October 2022. At SCAN, Michael has built strong relationships with stakeholders to provide valuable analytics, utilizing tools such as Tableau, Google Analytics, SQL, and Excel. Prior experience includes roles at Tenable, El Conejito Mexican Food, BELEZA Media LLC, and The Vitamin Shoppe, where Michael developed insights through interactive visualizations and optimized marketing campaigns. Michael holds a Bachelor of Science in Management Information Systems with a focus on Marketing Data Analytics from San Jose State University.