Natasa Jovanovic

Natasa Jovanovic has extensive work experience in various strategic and marketing roles. Natasa is currently the Head Of Strategy & Insights at Scandinavian Tobacco Group, a position they have held since March 2022. Prior to this, they served as the Director of Commercial Strategy, Insights & BI from January 2019 to March 2022. Natasa also worked as the Head of Insights at the same company from December 2016 to December 2018.

In 2016, Natasa founded their own consultancy called Art Of Insight, specializing in consumer, market, and shopper research, as well as consumer, brand, and shopper marketing strategy development. Natasa continues to operate this consultancy.

Earlier in their career, Natasa worked as the Marketing Director at Food Processing in Delta Holding from January 2016 to December 2016. From 2010 to 2015, they held the position of Senior International Insights Manager at Carlsberg Group. Before that, they served as the Strategic Planning Director at McCann Erickson from April 2008 to August 2010.

Natasa's experience also includes a role as the NPD Manager at Carlsberg SEE from February 2004 to March 2008 and as a Client Service Manager at Synovate from March 2003 to December 2003. Natasa started their career as a Research Assistant at the University of Belgrade from January 1997 to September 1998.

Throughout their career, Natasa has gained expertise in strategy, insights, market research, and brand marketing.

Natasa Jovanovic's education history includes a Master's degree in Mechanical Engineering from the University of Belgrade, completed from 1990 to 1996. Natasa also attended the Stanford University Graduate School of Business in 2007, where they obtained an Executive MBA with a focus on Strategic Marketing. Prior to that, they studied Strategic Brand Management at the Scandinavian International Management Institute from 2005 to 2006. Natasa also attended the China Europe International Business School (CEIBS) in 2013 and 2014, specializing in Organizational Leadership. Earlier in their academic journey, they completed high school education in Computer Programming/Programmer, General at Gimnazija Aleksa Šantić from 1986 to 1989, and at IX Beogradska Gimnazija in 1989 and 1990.