Yada Sareesavetrat

Yada Sareesavetrat is a Senior Consumer Insights and Market Research Management Expert at SCBX since August 2022, specializing in leveraging AI for online reputation risk analysis and overseeing market research initiatives. Prior experience includes serving as SVP and Head of the Customer and Market Research Division at SCB from November 2016 to February 2023, where Yada enhanced customer understanding and developed a near-real-time Voice of Customer platform. Earlier roles include Client Director at dunnhumby, focusing on supplier solutions for Tesco Lotus, and various positions at Millward Brown, leading client relationships and quantitative analyses. Yada holds a Master's degree in Business Administration with a focus on Marketing from NIDA Thailand.