SCENT COMPANY - OLFACTORY BRANDING - ITALY
Moacyr Alves is a seasoned professional with extensive experience in management and finance. Currently serving as General Manager for SCENT COMPANY in the USA since October 2016, Moacyr specializes in olfactory branding and scent marketing for luxury establishments. As the owner of Antares Investimentos ltda. since June 1998, Moacyr demonstrates entrepreneurial expertise. Previously, Moacyr held director positions at Royal Bank of Canada from 1984 to 1987 and The Chase Manhattan Bank from 1980 to 1984. Moacyr's academic credentials include a Master of Arts in International/Global Studies from the University of Miami, an MBA in Finance from Miami University, and a Bachelor's Degree in Business from Universidade Federal do Espírito Santo.
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SCENT COMPANY - OLFACTORY BRANDING - ITALY
Reach out to the heart of your clients by branding yourself with a signature scent Trusted by the best global brands, scent company designs olfactory branding projects with the distinctive features of luxury craftsmanship made in italy. An Olfactory Branding project creates a full sensory imprint by integrating scent as a pillar of the brand identity, where the clients’ comfort and emotions are essential for the experience of the brand, the place and the service. SMELL IS A POWERFUL LANGUAGE FOR COMMUNICATING THE BRAND IDENTITY AND CREATING THE EMOTIONAL SPACE FOR THE BRAND’S AUDIENCE If you work in the communication, branding, marketing and interior design fields, or if you deal with art and advertising, you might have noticed that the “senses’ experience” is the new trend. Inside the branded spaces, we are going to be engaged not only on the emotional level but also on the sensorial level by stimulating all of our senses. When clients, for example, shop in their favourite stores or stay in a hotel or relax in a SPA, they look for extraordinary experiences to forget about the everyday life and try out something new. Scents make such moments special and offer clients something unforgettable, beacuse they reach us in ways that elude sight and sound but conjure imagination, unsealing hidden worlds. Please contact Scent Company to design your tailored olfactory branding project: info@scentcompany.it | www.scentcompany.it