Scentinvent Technologies, LLC
Dana DeRiso is a skilled public relations consultant and production professional with extensive experience across various industries, including fashion and entertainment. Since 2020, Dana has excelled as a Public Relations Consultant at Kamel PR, managing media outreach and content creation. Current roles include Associate Producer at IMG, where Dana contributes to high-profile fashion events, and Production Assistant at Civic Entertainment Group, facilitating large live events like Comic Con and the Tribeca Film Festival. In addition, Dana serves as Content Manager at McCabe Event Services and holds multiple production assistant positions, showcasing versatility and expertise in event execution and coordination. With a background in social media management for Scentinvent Technologies and Fashion Week Brooklyn, Dana also boasts strong public relations capabilities, developed through previous roles including Account Coordinator at BAM Communications. Dana holds a B.S. in Communications with a minor in Fashion Studies from St. John's University.
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Scentinvent Technologies, LLC
Scentinvent™Technologies evolved from a 15-year friendship and a desire to create a new voice and vision for the fragrance and beauty category. After interviewing hundreds of fragrance fans from around the world, award-winning entrepreneurs and executives Abby Wallach and Caroline Fabrigas set out to revolutionize the way consumers use, love and wear fragrance. Their vision: to re-think new forms and functions by bringing a whole new level of fantasy to the consumer. The company recently launched Sparti Scents," a collection of fun-loving, skin-loving fragrances for your lifestyle that are pretty, playful, colorful and portable. It is the first D to C fragrance brand that is creating joyful content and engagement around an amazing community called "Spartiers" to drive commerce. In partnership with WWP Beauty, the company is commercializing and licensing their product innovations to the beauty and fragrance industry on a global scale. ScentinventTechnologies has a top-tier powerhouse team of female advisors including: Pamela Baxter, Operating Partner, MidOcean Partners, BOD, BH Cosmetics, CEO, Bona Fide Beauty Lab, Former President/CEO LVMH Beauty and CHRISTIAN DIOR Couture North America; Virginia Bonofiglio, Associate Chairperson Cosmetics and Fragrance Marketing, Fashion Institute of Technology; Wendy Gottfried, Founder, Gottbeauty Consulting, Former VP DMM Cosmetics, Fragrance, Lingerie and Swim Saks Fifth Avenue; Lois Herzeca, COO of MouthMedia Networks Parent Company, Retired Partner, Gibson Dunn; Debbie Murtha, Former, SVP/GMM Cosmetics and Fragrances Macy’s Merchandising Group; Sarah Kloman, Principal, 4th Fl. Creative, Cathy O’Brien, Co-founder, Bona Fide Beauty Lab, CEO AAM Brand Management Group, Global Vice President, Estee Lauder Companies. www.scentinvent.com www.spartiscents.com