Lauren Mullane

Lauren Mullane is an accomplished marketing and strategy professional with extensive experience in audience strategy and brand partnerships at Scentre Group, where roles have included National Manager of Audience Strategy and National Manager of Strategy & Marketing for BrandSpace since July 2017. Prior to that, Lauren held various positions at Westfield from March 2010 to July 2017, culminating in the role of Director of Sales Strategy, leading initiatives for digital advertising expansion in the U.S. Early career experience includes a Marketing Executive position at TOWER. Educational background includes a Bachelor of Communication and Media Studies with a focus on Advertising and Marketing from the University of Wollongong. Notably, Lauren designed and implemented a multi-dimensional campaign planning tool connecting behavioral data to screen location attributes.