Holly Baker

Country Manager- Europe at Scentsy

Holly Baker is an accomplished marketing and country management professional with extensive experience in the beauty and skincare industries. Currently serving as Country Manager for Europe at Scentsy, Inc. since December 2024, Holly previously held key roles at Beyond Beauty Club, including Global Marketing Director and Country Manager for the UK, Ireland, and the Netherlands, where successful market entries and brand recognition efforts were achieved. Holly's expertise extends to significant contributions as a DSA UK Board Member, focusing on ethical standards and industry education, as well as experience in various marketing roles across startups and established brands such as GENEU and Avon. With a BA in Advertising with Design from the University of Northampton, Holly combines strategic marketing skills with proven leadership to drive business growth and community engagement.

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