Chris Bates

Chris joined SHR in May 2021 to lead the operations efforts in the European region to ensure a high level of implementation, support, and account management.

He is a hospitality revenue and distribution professional with many years of experience in revenue optimization, distribution management, project management and systems implementations. Prior to joining SHR, Chris spent 10 years as an independent hospitality consultant, providing revenue, distribution, and project management services for independent hotels, resorts, theme parks and small hotel groups throughout Europe.

Chris holds a Bachelor of Science degree in Hotel/Restaurant/Institutional Management with a concentration in Event Management from Johnson & Wales University in Providence, Rhode Island.