Reach
In South Carolina, public broadcasting is the preeminent media source for the state. Our network consists of 8 radio stations and 11 television stations. From the mountains to the ocean, South Carolina ETV and SC Public Radio has tremendous statewide reach, resulting in more viewers and listeners, unmatched by any other local media.

Loyal Audience
Affluent, educated, influential and active are a few of the unique attributes of the public broadcasting audience. Given their affluence, level of education, and social status, our audience is often recognized as community leaders and has significant purchasing power. Your sponsorship message can reach this group of active and engaged audience. 1

Halo Effect
NPR listeners value and appreciate public broadcasting as a positive presence in their lives and their favorable feeling toward public radio extends to funders who help make this programming possible.2 In the minds of our viewers, PBS is strongly associated with quality, excellence and respect. As a sponsor, these are qualities that viewers associate with you!3

Value 
ETV and SC Public Radio are membership organizations with huge, influential and highly loyal audiences. Get your sponsorship message out to many people in a cost effective way and build brand loyalty as well.4

Appreciation
75% say that sponsors provide a valuable public service
64% agree that sponsors are good corporate citizens
60% feel that sponsors have a commitment to quality & excellence 
49% choose to buy products from our sponsors over the competition, all things equal3
Uncluttered
Need more? How about the fact that few media sources are as dependably uncluttered and sure of their audience's full attention? We restrict the number of sponsorships for each program. And we provide industry exclusivity for your sponsorship thereby increasing your product awareness. At ETV and SC Public Radio, your message stands out.
SOURCES: 1- 2015 Doublebase GfK MRI; 2- 2010 NPR Audience Insight & Researc


Broadcasting

Media & Entertainment

Music

Radio

SCETV

Adrienne Fairwell

Landon Masters

Robert Pascucci

Craig Ness

Beryl Dakers

Mark Jahnke

Tabitha Safdi

Gaines Halford

The Leadership Team at SCETV is responsible for setting the strategic direction and vision of the organization, ensuring alignment with its mission to provide high-quality public broadcasting across South Carolina. This team, comprised of key executives including the Chief Content Officer and President and CEO, drives operational excellence, fosters community engagement, and advocates for innovative programming that resonates with the station's influential audience. Through collaborative decision-making and strong public relations, they enhance the organization's reputation and support its commitment to service and quality.

Leadership Team

Broadcast and Media Production

Content and Communications

Technology and Information Management

Leadership Team

About

Team members

Other teams at SCETV

Broadcast and Media Production

Content and Communications

Technology and Information Management