Diana Friedrichs

Diana Friedrichs is an experienced marketing and data analytics professional currently serving as Team Lead of Marketing Automation at Schaeffler since March 2023, where leadership of a marketing team focuses on customer experience and digitalization initiatives. Prior to this role, Diana worked at Elanco as part of the Data and Analytics Transformation team, leading global digital marketing efforts that emphasized data-driven strategies and customer personalization from August 2020 to March 2023. Earlier in Diana's career, significant roles included Head of Data Science & Analytics at Bayer Pharmaceuticals and Digital Transformation Director at Bayer Animal Health, where responsibilities encompassed advanced analytics, digital strategy implementation, and cross-functional leadership. Diana holds a Diplom in Business Informatics from Fachhochschule der Wirtschaft (FHDW), obtained in 2005.