Michelle Stang

Michelle Stang is a Digital Marketing Professional currently specializing in Global Business Marketing at Schaeffler since May 2022. Stang has developed expertise in data-driven decision-making in digital marketing through a Master Thesis focused on creating a KPI dashboard for B2B communication channels. Prior to this role, Stang worked as a Working Student in Digital Marketing at Heiligenfeld GmbH from October 2018 to May 2022, where responsibilities included the creation of multimedia content and the implementation of social media strategies. Stang holds a Master of Arts in Digital Marketing from Hochschule Ansbach - University of Applied Sciences and a Bachelor of Arts in Business Administration with a focus on Healthcare Management from Duale Hochschule Baden-Württemberg (DHBW) Mosbach.