Scheid Family Wines
Heidi Scheid has a diverse work experience spanning over three decades. Heidi started their career in 1989 at Ernst & Young, where they worked in the Business Valuation Consulting Group until 1992. In 1992, Heidi joined Scheid Family Wines as the Director of Planning and later became the Chief Financial Officer. Heidi then served as the Senior Vice President and eventually the Executive Vice President. Heidi's contributions to Scheid Family Wines significantly impacted the company's success. Additionally, they played a prominent role in the wine industry, serving as a Board Member and Chairman of the Wine Market Council and Chairman of the California Association of Winegrape Growers. Heidi's extensive experience and leadership have made their a valuable asset in the wine industry.
Heidi Scheid's education history includes obtaining an MBA in Corporate Finance from USC Marshall School of Business from 1988 to 1989. Heidi also completed their undergraduate studies at the University of Southern California, earning a BS in Business Finance from 1981 to 1985.
In addition to their formal education, Heidi Scheid has pursued further certifications. Heidi completed the Introductory Sommelier Course from The Court of Master Sommeliers in June 2016. Heidi also obtained the Certified Specialist of Wine (CSW) certification, although the specific details regarding the institution and timing are not provided.
Scheid Family Wines
Al Scheid first saw untapped potential in Monterey County in 1972 when the wine region was in its infancy. What started as a grape growing operation that sold 100% of its production to other wineries has evolved into a vertically integrated grapes-to-glass family business focused on global and private label brands. At Scheid Family Wines, we embrace continuous advancement and innovation, including the adoption of new approaches and technologies in the vineyard and winery that lessen the impact on the environment and identify opportunities for growth. Based in Monterey County, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to 125 homes in the local community. Our estate vineyards have been certified sustainable since 2014 along with the estate winery since 2018. We currently farm over 600 acres of organically certified vineyards. The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (made with organic grapes), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to 30 countries and is one of the largest producers of nationally distributed exclusive brands.