Al Scheid first saw untapped potential in Monterey County in 1972 when the wine region was in its infancy. What started as a grape growing operation that sold 100% of its production to other wineries has evolved into a vertically integrated grapes-to-glass family business focused on global and private label brands. At Scheid Family Wines, we embrace continuous advancement and innovation, including the adoption of new approaches and technologies in the vineyard and winery that lessen the impact on the environment and identify opportunities for growth.

Based in Monterey County, Scheid is uniquely integrated to bring high quality estate grown wines to the marketplace from its sustainably certified vineyards and grower partners throughout the Central Coast. Scheid’s innovative, luxury-level winery is powered by 100% renewable wind energy generated by a 400-foot-tall wind turbine, which also supplies energy to 125 homes in the local community. Our estate vineyards have been certified sustainable since 2014 along with the estate winery since 2018. We currently farm over 600 acres of organically certified vineyards.

The Scheid Family Wines globally distributed brand portfolio includes Scheid Vineyards, Sunny with a Chance of Flowers, VDR (Very Dark Red), Grandeur (made with organic grapes), Fog & Light, Metz Road, District 7, Ryder Estate, and HOXIE, a premium wine spritzer. Scheid Family Wines sells internationally to 30 countries and is one of the largest producers of nationally distributed exclusive brands.


Renewable Energy

Agriculture & Farming

Scheid Family Wines

Scott Scheid

Greg Waters

Fredrik Sjoelin

Keith Knack

Diane Johnson

Paola Vidales Villicana

Nancy Chira-Garcia

Heidi Scheid

Tony Stephen

Mike Thomsen

Sylvia Bronson

The Leadership Team at Scheid Family Wines drives the strategic vision and operational excellence of the company. Comprising the President & CEO, Chief Planning Officer, Chief Marketing Officer, Chief Financial Officer, and Executive Vice President, this team collaborates to innovate and enhance the brand's market presence while ensuring sustainable practices across vineyard and winery operations. They focus on strengthening global distribution, optimizing growth opportunities, and fostering a culture of continuous improvement within the family-owned business.

Leadership Team

Marketing and Sales

Winemaking and Compliance

Leadership Team

About

Team members

Other teams at Scheid Family Wines

Marketing and Sales

Winemaking and Compliance