Tatjana Martens Pearce

Tatjana Martens Pearce has a diverse range of work experience. Tatjana recently served as the Head of Global Brand and Customer Experience at Schindler Group, where they played a crucial role in enhancing the company's brand image and customer experience. Prior to that, they worked as the Global Brand Manager at the same company, contributing to brand development initiatives.

Before joining Schindler Group, Tatjana worked at globeone – strategy - brand - communication, where they held various positions. Tatjana served as the Managing Director for the China office, where they successfully established and expanded the company's presence in the country. Tatjana also managed blue-chip clients and developed C-level relationships to ensure long-term business impact. Before that, they worked as a Manager at the same organization.

Additionally, Tatjana worked as a Freelancer at Liquid Campaign, where they managed the optimization and alignment of the China digital strategy for a German automotive manufacturer. Tatjana conducted in-depth research using Chinese language data-mining tools to investigate brand reputation and relevant digital topics.

Tatjana also gained experience as a Senior Consultant at Batten & Company (BBDO Consulting), where they led key account projects in brand management, marketing, and integrated communications. Tatjana focused on creating impactful communication activities and integrated strategies based on insights.

Tatjana began their career as a Special Projects Manager at hartung:consult, where they managed a strategic business training tool and developed marketing strategies. Tatjana also implemented standard operating procedures to optimize internal processes for HR, finance, and IT.

With their extensive experience in brand management, customer experience, strategy, and consulting, Tatjana Martens Pearce brings a wealth of knowledge and expertise to their role.

Tatjana Martens Pearce obtained a Bachelor of Arts degree in International Business from Rennes School of Business from 2001 to 2003. Tatjana then pursued a M.Sc. in Strategic Management at EDHEC Business School from 2004 to 2005.