Kelli McCallum Masilun

Kelli McCallum Masilun is an experienced marketing professional currently serving as the Senior Director of Marketing for North America at Schleich USA Inc. since July 2019, where Kelli co-led a comprehensive rebrand of the historic toy brand and established partnerships with prominent organizations such as 4-H and FAO Schwarz, resulting in doubled consumer brand awareness in the US and Canada. Prior experience includes serving as VP of Brand Development at Concentric, where Kelli identified growth opportunities and developed strategic plans for various brands, and as Account Strategist/Partner at Mindstorm Communications Group, focusing on client relations and strategic marketing initiatives. Earlier roles include Account Supervisor at Giordano Advertising and Account Executive at Reid and Associates Advertising. Kelli holds a BS in Business, Management, Marketing, and Related Support Services from the University of Kentucky.