Lorelle Carpenter

Lorelle Carpenter has a strong background in retail and marketing roles. Lorelle is currently the President of Schneider Saddlery, where they have held various positions since 2017. As the Chief Operating Officer from 2017 to 2020, they successfully stabilized the business and turned around its top-line performance. Lorelle also played a crucial role in transitioning the company culture to a purpose-led, talent-driven environment. In addition, they have experience as the Chief Financial & Strategy Officer and Chief Marketing & Strategy Officer at Schneider Saddlry.

Before Schneider Saddlery, Lorelle was a Partner at CohereOne, Inc. from 2016 to 2017. At CohereOne, they provided integrated business solutions to drive growth and profitability for mid-market multichannel retailers.

Lorelle's previous experience includes a significant tenure at Dover Saddlery, Inc. starting from 2001. During their time there as the Vice President of Marketing, they led various initiatives that significantly contributed to the company's sales growth. Lorelle optimized catalog and e-commerce marketing, developed new retail stores, and managed multiple website redesigns. Lorelle also played a key role in growing the Paid Search program and integrating acquisitions into Dover Saddlery's marketing plan and brand strategy. Lorelle successfully implemented cost-saving measures and improved processes, such as transitioning to a Marketing Data Warehouse system.

Earlier in their career, Lorelle worked as a Sr. Manager of Consumer Direct Marketing at Day-Timers, Inc. and as a Market Development Manager at Seton Identification Products.

Overall, Lorelle Carpenter's extensive experience in leadership, strategy, marketing, and retail makes their a valuable asset in driving business growth and success.

Lorelle Carpenter completed their undergraduate education from 1989 to 1993 at the University of Connecticut. Lorelle earned a Bachelor of Science degree in Marketing from the University of Connecticut. During this time, they also studied at the University of Connecticut School of Business, where they focused on Marketing.