Lana Krakovskiy

Director, Digital Operations at Schneps Media

Lana Krakovskiy has a diverse work experience spanning over two decades. Lana currently works at Schneps Media as the Director of Digital Operations since May 2021 and previously served as a Digital Optimization Specialist from April 2020 to May 2021. Lana has also worked as a freelance Ad Ops Consultant and Program Manager for various clients since January 2018. Prior to that, they held the position of Director of Ad Ops & Digital Biz Dev at Northside Media Group from October 2016 to September 2018.

In 2015, Lana worked at Zealot Networks as the VP of Ad Ops and as a Consultant for Ad Operations, where they led the Ad Operations team and was responsible for strategy, workflow, best practices, and new ad tech integration. Before that, Lana was the Director of Advertising Operations at Largetail and CoolHunting.com, providing Ad Ops support and expertise. Lana also worked as a Project Manager and SEO/Ad Ops Consultant at Third Ingredient, inc. from 2009 to 2013, handling multiple client projects and presenting a webcast for AdMonsters.

Lana's earlier experiences include serving as the Ad Operations Manager, East Coast at WhitePages.com, where they managed strategic advertising client accounts and headed the Account Management team. Lana also worked as an Assistant Manager of Online Production at Scientific American from 2001 to 2006, an Applications Developer at LuxuryFinder.com from 1999 to 2000, and a Web Developer at Drumbeat Digital (currently Heartbeat Digital) in 1999.

Throughout their career, Lana has gained expertise in ad operations, programmatic advertising, digital optimization, web development, and project management.

Lana Krakovskiy attended New York University from 1995 to 1999, where they obtained a B.A. degree. Lana'smajor was in Psychology, and they pursued a minor in Computer Applications and Graphic Communications. In addition to their academic achievements, Lana also obtained a certification in Centro Certified: Basis DSP Foundations 2.0 from Centro in August 2020.

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Timeline

  • Director, Digital Operations

    May, 2021 - present

  • Digital Optimization Specialist

    April, 2020