Amber Williams

Vice President, Brand Strategy at School House NYC

Amber Williams has a strong background in brand strategy and marketing. Amber currently holds the position of Vice President, Brand Strategy at School House NYC, where they work with clients in the beauty industry to develop strategies for branding, packaging, and digital content. Some of their notable clients include La Mer, Estee Lauder, and Clinique.

Before joining School House NYC, Amber founded their own consultancy firm called Amber Williams & Co. As the Founder & Principal, they specialized in providing brand consulting services to founders of color in the beauty industry. Amber worked with numerous brands and organizations, including The Tory Burch Foundation and Camille Rose Naturals.

Prior to starting their consultancy, Amber served as the Founder & Chief Brand Strategist at PunkyFlair from 2015 to 2021. Amber also worked as a Brand Communications Specialist at AvalonBay Communities, where they managed social strategy and online reputation management for the company's real estate brands.

Earlier in their career, Amber held positions at X+PR, Merkle, Draftfcb, and Armani Exchange, where they gained experience in digital media strategy, project management, and brand planning.

Overall, Amber Williams has a diverse range of experience in brand strategy and consulting, with a strong focus on the beauty industry and working with diverse clientele.

Amber Williams received a Bachelor of Science degree in Psychology from Florida Agricultural and Mechanical University, where they studied from 2004 to 2008. Following that, they pursued a Master of Science degree in Integrated Marketing Communications from Northwestern University, attending from 2009 to 2010.

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Timeline

  • Vice President, Brand Strategy

    January, 2023 - present