Adam Halfmann

Vice President Marketing & Digital Strategy at School Specialty

Adam Halfmann has extensive experience in the education industry, currently serving as Senior Director Program Management at School Specialty. Prior to their current role, Adam held positions such as Director Program Management and Manager of Social Media Marketing at the same company. Before joining School Specialty, Adam worked at UW-Green Bay as Assistant Athletics Director for Marketing and Promotions. Adam also held the title of Athletics Marketing and Promotions Coordinator at the same institution. Adam holds a BA in Communication, Marketing, and Corporate Communication from the University of Wisconsin-Green Bay.

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