Amy Keating-Veugeler

Vice President Marketing at School Specialty

Amy Keating-Veugeler is a seasoned marketing professional with extensive experience in various leadership roles. Currently serving as Vice President of Marketing at School Specialty since March 2019, Keating-Veugeler previously held the position of Vice President Client Services at Catapult Marketing from April 2014 to March 2019. Earlier career highlights include serving as Global Brand Director at Claire's Accessories, where responsibilities encompassed brand development and communication strategy. Keating-Veugeler also gained significant expertise in shopper marketing while working at The Integer Group as an Account Director. With a background that also includes positions at 141 Worldwide, OgilvyAction, and Flair Communications Agency, Keating-Veugeler holds a Bachelor of Science degree in Psychology from Eastern Illinois University.

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School Specialty

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School Specialty (SSI) is a distributor of supplies, furniture, technology products, supplemental learning products (instructional solutions) and curriculum solutions, primarily to the education marketplace. It designs, develops and provides educators with its own products and services. Its segments include Distribution and curriculum. Distribution segment offers products that include basic classroom supplies and office products, supplemental learning materials, physical education equipment and classroom technology.


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1,001-5,000

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