School Specialty
Amy Veugeler is a seasoned marketing leader with a proven ability to proactively uncover strategic solutions that drive businesses and build brands. She brings over 20 years of B2C/B2B marketing experience that spans a variety of disciplines including sales enablement, retail/shopper marketing, CRM/loyalty, digital marketing, social/influencer marketing, brand strategy, consumer promotion, customer journeys, corporate communications, PR, and event marketing.
Prior to coming to School Specialty, Ms. Veugeler led global, national, and regional campaigns across a variety of Fortune 500 companies, and blue-chip brands. She has vast retail/shopper marketing proficiency across grocery, mass, drug, specialty and pureplay retailers.
Ms. Veugeler earned a BS in Psychology from Eastern Illinois University and was a recipient of the School Specialty People Passion Purpose Award in 2020. She has had the honor to be part of esteemed, award-winning teams throughout her career.
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School Specialty
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School Specialty (SSI) is a distributor of supplies, furniture, technology products, supplemental learning products (instructional solutions) and curriculum solutions, primarily to the education marketplace. It designs, develops and provides educators with its own products and services. Its segments include Distribution and curriculum. Distribution segment offers products that include basic classroom supplies and office products, supplemental learning materials, physical education equipment and classroom technology.