Jose Lara

Jose Lara is a seasoned executive with extensive experience in the financial services industry, primarily at SchoolsFirst Federal Credit Union since 1993. Currently serving as President, Jose oversees Member Service Operations, Consumer Lending, Real Estate Lending, Information Technology, and Strategic Integration, ensuring excellence in service delivery. Prior roles include Executive Vice President, Chief Operating Officer, and Senior Vice President, where responsibilities encompassed operational leadership, risk management, and strategic marketing. Additionally, Jose held the position of Vice President of Investment and Insurance Services, advancing Member Investment Services and retirement planning. Earlier experience includes serving as Senior Vice President of Automation and Vice President of Automated Services at Wescom Credit Union. Jose holds a Bachelor of Arts in Business Administration and Management from Cal State Fullerton, College of Business and Economics.