Vanessa Bueno da Rocha

Vanessa Bueno da Rocha has over 20 years of experience in strategic planning and marketing, currently serving as Coordinador de Planejamento Estratégico e Marketing at Schulz S.A. since May 2003. Key responsibilities include structuring and managing the marketing and design area, overseeing the strategic planning process from development to implementation, and coordinating digital marketing project portfolios. Vanessa has also led the development of new products while collaborating with engineering and sales, conducted customer satisfaction research, and actively participated in innovation committees. Prior roles include Specialist and Analyst in Strategic Planning, where Vanessa focused on executing strategies, maintaining strategic indicators, and conducting competitive intelligence. Educational qualifications include an MBA in Marketing, a Postgraduate degree in Strategic Planning and Management, a Master's in Numerical Methods in Engineering, and a Bachelor's in Mechanical Engineering.