Schwalbe - Ralf Bohle GmbH
Johanna Beyer is an experienced marketing professional specializing in brand management and marketing strategy, currently serving as the Marketing Manager for MTB at Schwalbe - Ralf Bohle GmbH since May 2023. Previously, Johanna held the position of New Business - Brand Managerin at Jean&Len, focusing on sustainable outdoor branding. Extensive experience at FIDLOCK GmbH included brand building, managing marketing communication channels, and overseeing the launch of a new e-commerce website. Early career roles included Junior Marketing Manager at Johnson Controls and internships at Pretty Normal and NOW Magazine. Johanna holds a Bachelor of Arts in Media Studies from Technische Universität Braunschweig, earned in 2017.
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Schwalbe - Ralf Bohle GmbH
You will find SCHWALBE bike tires in the USA, in South Africa as well as in Japan and Australia. In Europe, we are even the market leader! There are two reasons for this success. Firstly, we are "tire fanatics" and 100% committed to bikes as well as, for several years now, to wheelchairs. Secondly, our tires are not available everywhere, but exclusively from specialist shops! Because we insist on qualified advice and good service. And we know: Only the specialist trade can provide both. Schwalbe is the brand. Bohle is the company. Owned by the family Bohle since its establishment in 1922, the company is now being managed by the third generation. Schwalbe international. Headquarters in Germany, subsidiaries in France, Great Britain, Italy, the Netherlands and USA/Canada. Distributors in over 40 countries. Production partnership with the Korean tire manufacturer, Hung-A, production in Indonesia and Vietnam.