Johanna Beyer is an experienced marketing professional specializing in brand management and marketing strategy, currently serving as the Marketing Manager for MTB at Schwalbe - Ralf Bohle GmbH since May 2023. Previously, Johanna held the position of New Business - Brand Managerin at Jean&Len, focusing on sustainable outdoor branding. Extensive experience at FIDLOCK GmbH included brand building, managing marketing communication channels, and overseeing the launch of a new e-commerce website. Early career roles included Junior Marketing Manager at Johnson Controls and internships at Pretty Normal and NOW Magazine. Johanna holds a Bachelor of Arts in Media Studies from Technische Universität Braunschweig, earned in 2017.
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