Yicheng Song

Yicheng (Eason) SONG currently serves as the Head of Business Development Center at SCI Group, overseeing e-commerce initiatives across platforms such as Douyin, TikTok, and Kuaishou. Yicheng formulates investment strategies, manages team operations, and leads business negotiations while maintaining strong customer relationships. Prior to this role, Yicheng held positions as Director of Marketing and Business Development at Xingyun Group, Director of International Business Development at Ecmoho, and Senior Manager of Infant & Mom BU at Shanghai Baipinhui E-Commerce Co., Ltd., focusing on market development and partnership management. Yicheng began the professional journey in business development and project management at AIR OCEAN CARGO INT'L FREIGHT FORWARDER, where responsibilities included market analysis and communication. Yicheng obtained a management degree from Shanghai Jiao Tong University between 2009 and 2012.