Kelly Holzrichter has over 19 years of professional experience in marketing. Kelly began their career in 2002 at Siebel Systems, Inc. as a Demand Generation - Integrated Marketing. In 2005, they moved to Adobe Systems as a Demand Generation - Relationship Marketing. From 2011 to 2014, they worked at McKesson as a Demand Generation - Campaign Management. Kelly then moved to Castlight Health in 2014 as a Demand Generation - Integrated Marketing. In 2015, they joined Demandbase as a Demand Generation - Partner/Alliance Marketing | Customer Marketing. Most recently, in 2021, they became the Director of Marketing at Science Exchange, where they are responsible for creating a framework to redefine product and company messaging/positioning, content strategy, design, and website targeting scientists, R&D ops, and procurement at life science companies.
Kelly Holzrichter obtained a BA in Communications and Sociology from UC Santa Barbara. Kelly also obtained a Certification in Advertising on LinkedIn from LinkedIn in June 2021.
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