Layla Riedel

Layla Riedel is a seasoned marketing professional with extensive experience in developing and executing strategic campaigns across various channels. Currently serving as a Senior Marketing Manager at Sciforma since January 2021, Layla has successfully launched an ABM LinkedIn paid campaign and significantly increased webinar registrations, all while managing key partnerships and collaborating with multiple internal stakeholders. Previous roles include Marketing Manager, Marketing Automation Specialist, and Sales Development Representative at Sciforma, where Layla implemented lead nurturing strategies and optimized email marketing efforts for substantial growth in lead generation. Educational background includes a Master of Science in Marketing from The University of Edinburgh and dual Bachelor of Arts degrees in International Business with Marketing and Corporate Communications from The Open University and Hochschule Fresenius.