Arbel Yellin is an experienced professional specializing in App Store Optimization and Conversion Rate Optimization, currently serving as an ASO Manager and CRO Manager at SciPlay since February 2023. Previously, Arbel held the position of E-Commerce Product Manager at SodaStream International, leading growth initiatives and new product features for multiple markets. Arbel's extensive background includes a role as Product Manager at TestPrep, where market research focused on enhancing profitability and product development, as well as experience as a Psychometric Tests Developer. Arbel's teaching experience includes instructing on the Israeli SAT, and contributions to the Ben-Gurion University Student Union as a writer. Early military service as a Counter Terror Instructor in the Israel Defense Forces provided leadership skills in training elite squads. Arbel earned a Bachelor's degree in Philosophy and Literature from Ben-Gurion University in the Negev.
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