Rachel Freeman

Rachel Freeman, MBA, is a seasoned digital marketing professional with extensive experience across various industries, currently serving as Digital Marketing Manager at Sconza Candy Company since March 2023. Noteworthy achievements include a 1,412% increase in impressions on paid media while reducing costs, and effectively managing over $10 million in annual budgets for major campaigns at Advantage Unified Commerce. Former roles include Shopper Marketing Manager and Digital Analytics and Paid Media Manager at Driscoll's, where Rachel developed targeted digital marketing strategies and third-party delivery programs. Previous positions encompassed roles in digital marketing management, website management, and product marketing at organizations such as West Marine, Visit Santa Cruz County, and EBSCO Information Services. Rachel holds an MBA from D'Amore-McKim School of Business at Northeastern University and a BA in Sociology from Gordon College.