Lydia Gayino is an accomplished marketing professional with extensive experience in the fintech and consumer goods sectors. Currently serving as the Head of Marketing Communications at Score & Secure Payment since May 2021, Lydia develops marketing strategies, manages product roadmaps, conducts regulatory analysis, and oversees CRM initiatives to enhance customer acquisition and loyalty. Previous roles include Head of Marketing and Digital EMEA at AZA, where innovative currency trading solutions were implemented, and Marketing Consultant at Valorise.net, focusing on market research and strategic planning. Additionally, Lydia held leadership positions at Fido Solutions Limited and UVEA, driving marketing efforts in Ghana and the Middle East and Africa. An early career at Nestlé and GlaxoSmithKline provided valuable experience in brand management and demand forecasting. Lydia holds multiple degrees, including a Master's in International Management and a Bachelor's in Business Administration with a focus on Marketing.
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