Joe M. has a diverse range of work experience in marketing and business development. Joe founded the consulting company Hidden Peak Consulting in 2016. In 2021, they joined Scorpion as the SVP of Digital and Growth Marketing, where they led multiple corporate marketing teams and drove lead, pipeline, and revenue goals for the company.
From 2018 to 2021, Joe served as the Chief Marketing Officer at CloudApp, a growth phase startup in the customer experience space. Joe tripled website traffic, established marketing and product automation, and grew the blog to over 1 million annual visits. Joe was also featured in various media outlets and completed a rebrand and website redesign.
Prior to CloudApp, Joe worked at Adobe from 2012 to 2019, holding roles such as Group Marketing Manager, Senior Marketing Manager, and Senior Manager - Industry Strategy. Joe led teams in product and content marketing, demand generation, and brand social media. Joe generated millions in pipeline and successfully executed PR and demand gen campaigns.
Joe also served as an Advisory Board Member at Ylixr, advising a startup focused on mobile/social messaging for the travel and hospitality industry.
Earlier in their career, Joe held positions at the Utah Chapter American Marketing Association, Neutron Interactive, Robison and Company, Utah Man Consulting, and Logica Corp. In these roles, they were involved in various marketing strategies, sales, brand management, and business development.
Overall, Joe M. has demonstrated expertise in marketing, brand management, demand generation, and entrepreneurship throughout their career.
Joe M. has a diverse educational background that spans several years. In 2002, they began their academic journey at the University of Utah, where they pursued a Bachelor's degree in Science with a focus on Finance. Joe successfully completed their undergraduate studies and graduated in 2006.
After working for a few years, Joe decided to further their education by pursuing a Master's in Business Administration (MBA) at the University of Utah - David Eccles School of Business. Joe enrolled in 2008 and completed their studies in 2010, specializing in Marketing.
In 2017, Joe sought additional knowledge in the field of Entrepreneurship and Innovation. Joe was accepted into the Stanford University Graduate School of Business and studied there until 2018. Although the provided information does not mention a specific degree, it can be assumed that Joe completed some coursework or obtained a certificate in Entrepreneurship and Innovation.
Continuing their educational pursuits, Joe attended The Wharton School in 2018. Here, they obtained a Digital Marketing Certificate, which focused on developing proficiency in digital marketing strategies and techniques.
Overall, Joe M. has displayed their commitment to lifelong learning by obtaining a Bachelor's degree in Finance, an MBA in Marketing, and expanding their skillset through specialized certificates in Entrepreneurship and Innovation, as well as Digital Marketing.
June, 2021 - present