Alexander R. Medlam is an accomplished marketing professional currently serving as a member of The Scotch Malt Whisky Society since October 2023. Previously, Alexander held the position of Marketing Manager for Marketing Acquisitions at Fever from March 2021 to June 2024, where key achievements included leading the development of a new event inspired by the success of the Candlelight Concerts and serving as a hiring manager for the Marketing Acquisitions department. Earlier experience includes a role in Ecommerce and Foreign Trade at Nueva Mutua Sanitaria and serving as Head Waiter at Almar Chiringuito Urbano S.L. Alexander holds a Master's degree in Customer Experience Management from ICEMD and a Bachelor's degree in Marketing from ESIC Business & Marketing School.