Adriana del Pilar Rodriguez

Adriana del Pilar Rodriguez currently serves as the Head of Retail Funding and Deposits at Scotiabank Colpatria since March 2023. Prior to this role, Adriana accumulated extensive experience at Itaú Colombia from December 2016 to February 2023, where positions included Gerente Onboarding y Ventas Digitales, Gerente Estrategia Uso y Digitalización, and PO Transacciones y Evolución Digital. Adriana's responsibilities encompassed defining and implementing digital strategies, facilitating customer migration to cost-effective channels, and overseeing digital transformation efforts. At Banco Davivienda, Adriana held multiple roles from June 2008 to December 2016, including Gerente de Productos Pasivos Banca Personal and Coordinador Productos Captación, focusing on product marketing and communication strategies. Earlier, Adriana worked at Fiduciaria Davivienda S.A. and Grupo BMA Alianza. Academic credentials include a Master's in Marketing Management from Colegio de Estudios Superiores de Administración, a Specialist degree in Human Resources Management from Pontificia Universidad Javeriana, and a degree in Industrial Engineering from Universidad de La Sabana.