Jean Balzán

Jean Balzán is a seasoned marketing professional with extensive experience in brand strategy and digital marketing. Currently serving as Brand Strategy Director at Scotiabank Colpatria since March 2021, Jean has developed the bank's brand positioning strategy and collaborated with cross-functional teams to ensure alignment with corporate goals. Previous roles include Regional Digital Director at MediaCom, where Jean led digital strategies for P&G across multiple regions, and Digital CX Consultant at DHAA Studio, assisting small to medium-sized enterprises. Jean's earlier tenure at Findasense involved various leadership positions focusing on customer engagement and strategy for The Coca-Cola Company. With a master's degree in Internet Business and an engineering background, Jean integrates strategic insight with practical execution in marketing initiatives.