• Alpine

  • Gaelle le Grouiec Brand Director

Gaelle le Grouiec Brand Director

Global Alpine Brand Strategy Director at Alpine

Gaelle Le Grouiec is a seasoned Brand Director with extensive experience in the automotive industry, currently serving as the Global Alpine Brand Strategy Director at Alpine since January 2021, focusing on reinventing the brand's identity and enhancing its emotional connection with consumers. Prior to this role, Gaelle held various positions at Groupe Renault from June 2009 to January 2021, including Global Renault Brand Strategy Director and Europe Marketing Communication Director, where transformative brand narratives and digital strategies were developed. Previous roles also include leadership positions at Infiniti Europe, Nissan Europe, Michelin Europe, and Radiometer Analytical, showcasing a strong foundation in brand positioning, customer experience, and market analysis. Gaelle's educational background includes a degree from INSEAD and studies in international sales and marketing strategy, along with physical chemistry.

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Alpine

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Founded in 1955, Alpine has established itself over the years with its French-style sports cars. Benefiting from the heritage and know-how of its historic Manufacture Alpine Dieppe Jean Rédélé and the mastery of Alpine engineering in collaboration with the Alpine Racing teams, Alpine is becoming the leading brand in sports innovation. In the future, the brand's range will consist of a 'dream garage' of 100% electric, sporty, exclusive and real-life models. Competition remains at the heart of the brand ambitious projects. Designed by a driver, Alpine has made its mark in all disciplines of motor sport, whether in Formula 1, rallying or endurance. People are the engine of Alpine. Ambitious, competent and passionate, our employees take on new challenges every day to raise the brand to the top of automotive innovation. Together, we do everything we can to achieve our goals. Our diversity is our strength. Join us and make Alpine history by applying via our website, in the "Careers" section.