Lina Leal

Lina Leal is an accomplished banking professional with extensive experience at Scotiabank and Scotiabank Colpatria, currently serving as the Director of Value Proposition Top of Mass for International Banking since April 2025. With a proven track record in segments and customer insights, Lina has successfully led the development of segmentation strategies that resulted in a 10% recategorization of customers, boosting revenues by $20 million and generating $4 million in savings. Previous roles include Head of Analytics and Business Office, where Lina improved sales productivity and reduced process downtime by 39%, and Retail Strategy, Sales Practices & AML Director, where Lina optimized distribution and reduced expenses by $25 million. Lina holds an Executive MBA from OBS Business School and has degrees in Business Management and International Finance.