Giselle Rojas

Giselle Rojas is a seasoned professional with extensive experience in business development and project management, currently serving as a Senior Business Developer in Digital Products at Scotiabank since November 2016. Rojas has led initiatives focused on personal loans, including product development, digital campaigns, and training for branch staff. Additionally, Rojas has held roles as an International Associate project manager, contributing to Retail Banking projects in Peru and support efforts in International Operations based in Toronto. Previous experience includes a Digital Marketing Internship at Prada Design Studio, where Rojas developed the company website using SEO strategies, and a Business Analyst position at Telefónica, improving collection systems and performance metrics. Rojas holds an MBA and multiple degrees in business and data management from prestigious institutions, including Hult International Business School and INSA, enhancing capabilities in business intelligence and disruptive innovation.