Ines Ibanez

Ines Ibanez is an accomplished marketing and communications professional with extensive experience in the fashion and retail sectors. Currently serving as the Head of Marketing at Scotta, Ines specializes in comprehensive marketing strategies, creative direction, content creation, and enhancing customer experience. Previous roles include Head of Communications at WOW concept, and Head of International Marketing for Cortefiel & Pedro del Hierro at TENDAM, where Ines developed global marketing strategies for franchise markets across multiple countries. Furthermore, Ines has held the position of Global Head of Communications at BIMBA Y LOLA, driving brand communication strategy, and served as International Public Relations Manager at Pepe Jeans London, managing global PR activities. Ines's early experience includes a sales role at Giorgio Armani and legal work at the law firm of Jaime Cabrero. Ines holds an Executive MBA from ISEM Fashion Business School, a degree in Law from Universidad Complutense de Madrid, and completed a digital marketing program at the Power.