Michelle Sim

Michelle Sim is a seasoned professional with extensive experience in trade, marketing, and management across various sectors. Currently serving as Senior Manager for Trade, Science and Technology at Scottish Development International since July 2015, Michelle has previously held multiple leadership roles, including Vice President and Sector Manager for Consumer Industries and Financial/Business Services and Technology, along with an Interim Director position. Prior experience includes Senior Marketing Manager at Scottish Enterprise and Head of Marketing at BuildStore Financial Services Ltd. Educational credentials include a Diploma in Executive and Senior Level Coaching and Mentoring from The Institute of Leadership and Management, a Postgraduate Certificate in Psychology in the Workplace from the University of Aberdeen, and Diplomas in Interactive Marketing from Massachusetts Institute of Technology and The Institute of Direct and Digital Marketing, alongside a BSc (Hons) in Communications from Trinity College Dublin.