Anya Nelson

Anya is resourceful, tough and unafraid of tackling new challenges. After spending almost a decade as a managing partner at a boutique tech PR firm in Boston, Anya landed at Scratch to lead and grow the agency's PR team while overseeing the strategy and execution of powerful PR campaigns. Her approach: be a helpful resource who understands and respects reporters' needs. She gets tremendous satisfaction seeing a well-thought-out and thoroughly researched pitch idea transform into a game-changing media placement. The only thing that makes her happier is watching people on her team blossom into PR superstars. That, and champagne.

She holds a BA in International Relations from Moscow State Institute of International Relations and an MS in Public Relations from Boston University.