The E.W. Scripps Company
Jessica Nielsen is an experienced professional in the field of analytics and insights, currently serving as the Director of Insights and Analytics at The E.W. Scripps Company since March 2019. In this role, Jessica leads a team of eight, including senior managers, data scientists, and analysts, to provide actionable insights for the Sports, News, and Entertainment divisions while collaborating with senior leadership to enhance strategic decision-making. Previous positions include Data Analytics Manager at Super Founder and various roles at Smashtech, Sullivan Solar Power, NBC TELEMUNDO, Mullen, and NBCUniversal, highlighting a strong background in research and media analytics. Jessica holds a Master’s Degree in Business Analytics from Quinnipiac University and a Bachelor of Business Administration in Economics and Marketing from Valdosta State University.
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