SCRM - Lidl International Hub
Francisco Trinxet has extensive work experience in various roles and companies. Francisco started their career at Nestlé as an Assistant Brand Manager for La Lechera. Francisco then moved to Unilever as an Assistant Brand Manager for Knorr & Maizena.
In 2013, Trinxet joined Lidl España where they held multiple positions. Francisco started as a Junior Brand Manager, responsible for marketing campaigns and leading the leaflet team. Francisco then became an International Project Manager in Marketing and Digital and later served as a Brand Strategy Manager, overseeing campaign marketing and branding for Lidl Brands in Spain. Trinxet also played a significant role as an E-commerce Food Manager, leading the marketing and sales strategy for Lidl España's online business.
In 2017, Trinxet transitioned to SCRM Lidl International Hub as the Senior Product Owner for Salesforce Marketing Cloud. Francisco was responsible for the creation and design of the SFMC squad and project, focusing on increasing engagement and sales through segmented and automated marketing campaigns. Francisco later became the CPO of the Omnichannel Domain/Tribe, leading several squads and managing projects related to omnichannel and CRM products.
Overall, Francisco Trinxet has a diverse background in marketing, e-commerce, brand strategy, and project management, with a strong focus on driving business growth and customer experience.
Francisco Trinxet has an education history that includes a range of degrees and certifications. Francisco obtained an EXECUTIVE MBA from IESE Business School from 2016 to 2018. Prior to that, they earned a Master of Business Administration (MBA) in Strategic International Management from the University of St.Gallen in 2011. Francisco also holds a BBA & MBA in Strategy & Finance from Esade, which they completed from 2006 to 2011. Francisco'seducation began at Escuela Suiza de Barcelona, where they pursued a Double Selectividad in Technology Focus from 1992 to 2006. Additionally, they have various certifications in fields such as agile ecosystems design, professional agile leadership, scuba diving, scrum product ownership, management, Google Analytics, and language proficiency tests.