Guido Pierres

Guido Pierres is an accomplished product manager currently working at SCRM - Lidl International Hub, specializing in Salesforce Marketing Cloud for e-commerce since September 2025. Prior experience includes positions at Lidl España, where responsibilities encompassed conversion rate management and digital acquisition from February 2020 to September 2025. Guido's expertise in e-commerce was also demonstrated during tenure at Under Armour, serving as a Senior User Acquisition Specialist for LATAM and in web marketing for emerging markets from January 2017 to February 2020. Prior roles at Starcom Mediavest Group included leading digital marketing campaigns for Samsung across Central America and managing SEO for major clients such as P&G. Guido holds a Master's degree in Digital Business and Marketing from The Valley Business & Tech School and a Bachelor's degree in Marketing from UADE. Recent education includes a course in UX/UI Design from MrMarcel School.