SCRM - Lidl International Hub
Marta Domínguez has had a diverse work experience. Marta began their career as an intern at Balagué Center in 2009, where they gained experience in cytogenetics. Marta then worked as a Cytogenetic Technologist at Balagué Center from October 2009 to July 2012.
In 2014, Marta joined Roche as an Analista funcional, and continued working there until June 2015.
From 2016 to 2019, Marta worked at Privalia as a Data Analyst, where they were involved in developing scripts in R, extracting and cleaning data from various sources, and developing an automatic monitoring model of website KPIs using Google Analytics.
Since December 2019, Marta has been working at SCRM Lidl International Hub, first as a Data Engineer and then as a Data Engineer Tech Lead starting in January 2022. The duration of their roles at SCRM Lidl International Hub is ongoing.
Marta Domínguez completed their education in the following institutions and fields of study:
- From 2011 to 2016, they attended the Universitat Oberta de Catalunya, where they earned a degree in Computer Engineering with a focus on Software Engineering.
- From 2005 to 2010, they studied at the Universitat Autònoma de Barcelona, obtaining a Licenciatura in Biology with a specialization in Biological Sciences.
Additionally, Marta Domínguez obtained a certification from Management 3.0 named "Foundation Workshop" in 2023.
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SCRM - Lidl International Hub
_ SCRM Social Bigdata SCRM was founded in 2015 with a vision that in the firms of the future business and technology would never again be severable and a clear mission to help traditional businesses to evolve and become digitised through customers, data, sales strategy and omnichannel communication. Specialized in digital strategy, automation and real-time offer and content personalization, SCRM's success and speed are based on the use of cloud technology and development of data platforms that enable automated, artificial intelligence-based decision-making in mass consumer and retail markets. _ SCRM - Lidl International Hub Three years after it was founded, LIDL INTERNATIONAL purchased the company to turn it into an international consumer intelligence and Digitisation HUB with more than 400 team members based in Barcelona. Noteworthy among our missions as a Digital Hub of LIDL INTERNATIONAL are: Conceptualization and development of "Lidl Plus”, an international relational programme, and its benefits plan based on discounts, exclusive services, agreements with third-party companies and financial services. Development of the international cloud-based big data platform. Development of the international marketing automation platform. Conceptualization, development and management of the business intelligence (BI) platforms. Development of the omnichannel payment platform. Creation of the advanced analytics and machine learning (AI) platforms for recommendation, forecasting and consumer analytics systems. Creation and implementation of the omnichannel strategy for developing business opportunities among the group's various sales and services platforms.